Take up rate
Gross Revenue
Repurchase
But what is
Flight Disruption Protection?
Indonesia is not a strong market for insurance, It's a very niche market segments...
So how did we manage to increase the take up rate by
in this less appealing market?
First, understand the product
If 24h before depart:
Your flight got delayed ⏳
If 24h before depart:
or rescheduled 🗓️
If 24h before depart:
or cancelled 🚫
Get money back!
100%
Full ticket base price
Cool, so what's the previous design looked like? 🤔
Previous design
What works?
A
Aditya
Attracting Visual
"I notice the picture first, it made me want to read more."
B
Bernard
Flight Delay is most relatable
"Among everything, flight delay is most resonate with me as a flyer."
C
Christy
Getting money = best benefit
"The benefit of getting money is most interesting for me!"
D
Daniel
Fact data is impactful
"Delay statistic give me conviction to buy protection"
What can we improve?
E
Eko
Comparison with vs without
“I want to compare what happens with and without protection.”
F
Faizha
Overall scannability
"Overall i feel like skipping it because it's too texty."
What works?
A
Aditya
Attracting Visual
"I notice the picture first, it made me want to read more."
B
Bernard
Flight Delay is most relatable
"Among everything, flight delay is most resonate with me as a flyer."
C
Christy
Getting money = best benefit
"The benefit of getting money is most interesting for me!"
D
Daniel
Fact data is impactful
"Delay statistic give me conviction to buy protection"
What can we improve?
E
Eko
Comparison with vs without
“I want to compare what happens with and without protection.”
F
Faizha
Overall scannability
"Overall i feel like skipping it because it's too texty."
Let's group the insights
How it connects with the insights ?
New design
